E-retailing group Interactive Media in Retail Group (IMRG) predicts that there will be a 12 per cent increase in on-line spending over the Christmas period than there was in 2010. And price comparison website Kelkoo puts the on-line spend hike at over 16 per cent.
Last year the busiest time for on-line shopping was on Christmas Day, when 1.4 million people visited the Argos website and placed 73,000 orders. The hour between 9.00 and 10.00 that evening saw 100,000 visitors alone.
David J. Smith, chief marketing and communications officer at IMRG, said: "The amount of money consumers spend online every Christmas Day is continuing to show double-digit growth. When you consider that the growth for the same day in 2010 was 26 per cent, the increase is all the more impressive as it is coming from a very high base.
"Although shopping on Christmas Day might not appear to quite be in the Christmas spirit, it is worth considering that many of these sales could actually be associated with popular gifts people have received, such as downloadable content for MP3 players and Kindles."
And Ross Clemmow, director of marketing operations at Argos, said: "On Christmas Day, when the presents have all been opened and the turkey has been eaten, many of our customers' thoughts turn to shopping and the great deals that can be had.
"For some it's about buying practical items for the year ahead – many have received vouchers or money they're keen to spend, while others choose to prepare for the following Christmas well in advance by securing bargains on decorations and lights."
However, many shoppers will still follow the more usual Christmas tradition of queuing in person for their bargains on Boxing Day morning, when an estimated 5.6 million drivers are predicted to hit the roads.
For more information, please contact Glazers, Chartered Accountants London or visit www.glazers.co.uk
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