The results of the poll come following news over the weekend that one of the UK’s largest water companies has deferred their tax, in the year where bills rose by over six percent; and a leading telephone provider also paid zero corporation tax, despite UK profits of over £200 million.
According to the results of the poll, as many as twenty-one percent of consumers said they were “very likely” to refuse to use brands who are associated with tax avoidance; whilst a further twenty-percent said that it was “quite likely” that they would boycott a brand.
In addition, the results of the poll have shown that the likelihood of boycotting a brand over tax avoidance allegations depends on the consumers’ age, with twenty-eight percent of 18 – 24 year olds claiming that they would support a boycott; compared to forty-one percent of 35 – 64 year olds.
Although the poll suggests that many consumers would support a boycott, the findings also suggest that thirty-one percent were not very likely to stop using a brand based on tax avoidance claims.
For more information, please contact Glazers, Chartered Accountants London or visit www.glazers.co.uk
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