And there’s good news on the agenda. Big names pledging to create jobs include supermarket chain Morrisons, which says it will create 6,000 new jobs in 2011, John Lewis and Microsoft, with 4,000 each and gas company Centrica, with 2,600.
That kind of news must be music to the ears of Mr Cameron but as he acknowledged last week, in a speech on economic growth, it’s what he called “small, innovative companies” that hold a lot of the potential for growth.
“Over and over again,” he said, “studies show that around one in 20 companies – the small, high-growth firms – are responsible for half of new job creation.”
And he said the coalition government was “laying out the red carpet” for start-ups and small firms, outlining steps including the New Enterprise Allowance, to help unemployed people start their own businesses, and a request to the Department for Communities and Local Government to reform planning laws to make it easier to get what he described as “wealth-creating projects” off the ground.
Mr Cameron also highlighted the government’s Growth Review and the 2011 Budget in March as tools to “look systematically at all those things that we need to help start-ups and small business expansion”.
Big firms with their thousands of new jobs may grab the headlines. But it’s Britain’s millions of entrepreneurs and small businesses, steadily grafting away – creating a couple of jobs here and a few jobs there – that, as Mr Cameron points out, underpin the nation’s job creation. And they will be looking for all the help they can get from the coalition.
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