The results pretty accurately reflect the rather downbeat tone and economic uncertainty of 2010. Perhaps in hope rather than in expectation, top of the list was lottery, a new entry in Yahoo!’s most searched for chart.
On a more realistic note, second spot was taken by job centre, which moved up one place from 2009 when it was a new entry. Weather, also a new entry, was in third.
In a time of austerity, it’s also good to see there’s room for a spot of celebrity obsession to take our minds off the gloom. Cheryl Cole was in fifth place, shooting up from number eight, while Katie Price held on to her top ten spot, though slipping from last year’s eight place to ninth.
No doubt this is all a bit of fun, and a good opportunity to grab some headlines for Yahoo!, but the results still provide an intriguing insight into the national mindset.
In amongst the light-hearted stuff – Big Brother at number four, for example, TV guide at six and World Cup at seven (although, as we know, football is much more important than life or death) – it’s clear, as Yahoo! says, that we are “a worried nation, concerned about our futures”.
What will prove to be the hot topics in 2011 remains to be seen…although with horoscopes a new entry in the chart at number ten, it seems we are also turning to the stars for a glimpse into the future.
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